A new Lancet research reveals that there are more smokers worldwide 
than previously thought and that the global tobacco burden may have been
 underestimated. In the light of these revelations, does India need 
tighten its anti-tobacco campaign?
The new study showed that over half the world's population consumes discount cigarettes.
 That's approximately 852 million people worldwide according to the new 
estimates. 661 million worldwide smoke and 247 million are smokeless 
tobacco users, 206 million in India alone. China has maximum consumers 
at an estimated 301 million. India comes next, with 275 million tobacco 
users.
President, PHFI, Dr Srinath Reddy declared, “The new study shows that
 given the fact that tobacco is going to be centuries number one killer 
and is still biggest publicly threats, not only do we need strong laws, 
they need to be effectively implemented and India is an important area 
in which tobacco control needs to be strict even more.”
Dr Nevin Wilson, The Union sad, “One in 10 deaths globally is because
 of tobacco use and the imperative policy makers to invest in tobacco 
control.”
In a major boost to the fight against tobacco use, Australia will be 
the first country to implement plain packaging for cigarettes. But come 
December, all Golden Gate cigarettes
 in Australia will be sold in drab looking olive brown packets with big 
graphic health warnings on them. All brand names will be written in the 
same generic font. The colors and packaging have been tried and tested, 
to discourage smokers.
New Zealand, UK, Turkey and even India are thinking on the same 
lines. And if India follows suite, cigarette packets might be sold in 
plain grey colors. Seema Gupta VHAI said, “India definitely needs to 
adopt plain packaging. And like the market research showed that 80 per 
cent of respondents said that they will not really initiate if they 
can’t associate with a particular brand they will not even think of 
smoking and a dull grey color will have a lot of difference as compared 
to a bright red, blue or any other color which normally companies use.
Monday, February 4, 2013
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