A new Lancet research reveals that there are more smokers worldwide
than previously thought and that the global tobacco burden may have been
underestimated. In the light of these revelations, does India need
tighten its anti-tobacco campaign?
The new study showed that over half the world's population consumes discount cigarettes.
That's approximately 852 million people worldwide according to the new
estimates. 661 million worldwide smoke and 247 million are smokeless
tobacco users, 206 million in India alone. China has maximum consumers
at an estimated 301 million. India comes next, with 275 million tobacco
users.
President, PHFI, Dr Srinath Reddy declared, “The new study shows that
given the fact that tobacco is going to be centuries number one killer
and is still biggest publicly threats, not only do we need strong laws,
they need to be effectively implemented and India is an important area
in which tobacco control needs to be strict even more.”
Dr Nevin Wilson, The Union sad, “One in 10 deaths globally is because
of tobacco use and the imperative policy makers to invest in tobacco
control.”
In a major boost to the fight against tobacco use, Australia will be
the first country to implement plain packaging for cigarettes. But come
December, all Golden Gate cigarettes
in Australia will be sold in drab looking olive brown packets with big
graphic health warnings on them. All brand names will be written in the
same generic font. The colors and packaging have been tried and tested,
to discourage smokers.
New Zealand, UK, Turkey and even India are thinking on the same
lines. And if India follows suite, cigarette packets might be sold in
plain grey colors. Seema Gupta VHAI said, “India definitely needs to
adopt plain packaging. And like the market research showed that 80 per
cent of respondents said that they will not really initiate if they
can’t associate with a particular brand they will not even think of
smoking and a dull grey color will have a lot of difference as compared
to a bright red, blue or any other color which normally companies use.
Monday, February 4, 2013
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