Godfrey to roll out new-look cigarette pack in Delhi

GODFREY Phillips India, the second largest manufacturer of cigarettes in the country, has given a new look to the packaging of its Red & White Cigarettes brand of cigarettes. After recently test marketing its new pack in Chandigarh, the company on Monday announced the rollout of its Red & White Cigarettes in a new look pack for the National Capital region. The pack also sports a bar code to improve traceability. The new pack has been designed by Phillip Morris, with which the company has a technical collaboration agreement. Customers in Delhi would continue to get Red &White Cigarettes with the same taste and at the same price of Rs 14,50 for a pack of 10, Mr Amrish R. Anand, Executive Vice-President — Marketing & Sales, Godfrey Phillips India, told presspersons here. So what has prompted the change to a new look pack, which now has a dominating presence of white shade? «The main reason is to bring freshness to the brand in tune with the changing times,» Mr Anand said.