Cigarette smoking advertising online

A history of tobacco as well as cigarette advertising is one of the most interesting and educational for marketers, makers,
PR-specialists and doctors. That evidently shows precisely how trends and views change as the time passes. The first cigarette advertising
appeared with the very first cigarette package. Inside 1884, when people considered using tobacco to be rather unique habit and the simply smoking

No Smoking Day: Quit smoking in a few simple steps

 
Experts speaking at a seminar at the King Edward Medical University (KEMU) in connection with the World Smoking Day on Friday gave tips to smokers who wished to quit smoking.
“Giving up smoking is difficult but if you follow some simple steps it may become easy,” said Dr Rana Sohail.
“The first thing you have to do is select a date when you plan to quit… Don’t smoke after that date,” he said.
He said the smoker should let his friends and family members know about the plan.
“He should remove all smoking accessories including lighters, cigarette cases, match boxes and filters from his workplace and house,” Sohail said. “Thirdly…he shouldn’t get back to it, come what may.”
He said some smokers felt the need to smoke after meals and in washrooms. This, he said was because of the nicotine addiction. “Nicotine patches are available in the market which can be pasted on the body…the quantity of nicotine can then be gradually decreased,” he said.

Ban smoking in public spaces will not be easy

Minister of Health, Hon. Dr. Fenton Ferguson, says the move by the Government to ban smoking in public spaces will not be easy, but is a task that has to be undertaken to protect public health.
He was speaking on Monday, June 3, at the Medical Association of Jamaica’s (MAJ) Symposium at the Jamaica Pegasus hotel, New Kingston.

There are the most common used cigarettes are : Winston Classic, Winston Blue, Winston White The Minister informed that six million persons are dying annually from tobacco smoking and 600,000 from passive smoking, just from being in the same space with someone who smokes.

“My mandate as a Minister of Health is to ensure and protect the health of the nation. Therefore, I ask for your support because when that decision is taken, it’s not going to be easy,” he stated.

“Cigarette companies are very powerful but I believe that it still remains the one industry that kills its most loyal and best customers and therefore, for us, we must do what we have to do,” he stressed.
The Government is seeking to put into place a Tobacco Control Act that will protect citizens from the harmful effects of tobacco smoking, by prohibiting its use in public areas and workplaces.

Dr. Ferguson noted that when the legislation comes into effect, Jamaica will join countries in the Caribbean such as Barbados, Trinidad and Tobago and Suriname that have already passed such statute.
He stressed that his position on the matter “is not an anti-smoker position; it is a pro-health position. Therefore we must recognise that it is not a personal thing.”

Statistics from the 2008 Jamaica Health and Lifestyle Survey show that by the age of 16 years, 19 per cent of smokers had initiated the habit and 14.5 per cent smoke cigarettes, while 13.5 per cent admit to marijuana use.

Figures provided by the Jamaica Cancer Society (JCS) reveal that approximately 80,000 young people across the world become addicted to tobacco each day and if trends continue, an estimated 250 million children and young people will die as a result of tobacco smoking-related illnesses.

The anti-smoking legislation is in keeping with Jamaica’s obligations under the United Nations Framework Convention on Tobacco Control.

Who’s Minding the E-Cigarette Industry?

Should electronic tobacco devices be regulated as tobacco products or are they something completely different? Four new trade associations with varying opinions and agendas guide this booming category.

Starbucks banning smoking outside

But in the interest of promoting public health and a healthier image, retail coffee giant Starbucks on Saturday banned smoking within 25 feet of entrances, where local law permits. The Seattle-based chain also banned electronic smokeless cigarettes at all locations.
Starbucks' new non-smoking policy took effect at all locations throughout the U.S. and Canada. In the U.S., many states and municipalities ban smoking in public areas. More than 81 percent of the American population resides in areas with some type of smoking ban, including bans on smoking in restaurants, bars, workplaces, or even outdoor areas, according to the American Nonsmokers' Rights Foundation.

Tobacco advertising geared toward women

Tobacco advertising geared toward women began in the 1920s. By the mid-1930s, cigarette advertisements targeting women were becoming so commonplace that one advertisement for the mentholated Spud brand had the caption “To read the advertisements these days, a fellow’d think the pretty girls do all the smoking.” As early as the 1920s, tobacco advertising geared toward women included messages such as “Reach for a Lucky instead of a sweet” to establish an association between smoking and slimness. The positioning of Lucky Strike cigarettes as an aid to weight control led to a greater than 300% increase in sales for this brand in the first year of the advertising campaign. Through World War II, Chesterfield advertisements regularly featured glamour photographs of a Chesterfield girl of the month, usually a fashion model or a Hollywood star such as Rita Hayworth, Rosalind Russell, or Betty Grable. The number of women aged 18 through 25 years who began smoking increased significantly in the mid-1920s, the same time that the tobacco industry mounted the Chesterfield and Lucky Strike campaigns directed at women. The trend was most striking among women aged 18 though 21. The number of women in this age group who began smoking tripled between 1911 and 1925 and had more than tripled again by 1939. In 1968, Philip Morris marketed Virginia Slims cigarettes to women with an advertising strategy showing canny insight into the importance of the emerging women’s movement. The slogan “You’ve come a long way, Baby” later gave way to “It’s a woman thing” in the mid-1990s, and more recently the “Find your voice” campaign featuring women of diverse racial and ethnic backgrounds. The underlying message of these campaigns has been that smoking is related to women’s freedom, emancipation, and empowerment. Initiation rates among girls aged 14 though 17 years rapidly increased in parallel with the combined sales of the leading women’s-niche brands (Virginia Slims, Silva Thins, and Eve) during this period. In 1960, about 10% of all cigarette advertisements appeared in popular women’s magazines, and by 1985, cigarette advertisements increased by 34%. Women have been extensively targeted in tobacco marketing. Such marketing is dominated by themes of an association between social desirability, independence, and smoking messages conveyed through advertisements featuring slim, attractive, and athletic models. In 1999, expenditures for domestic cigarette advertising and promotion was $8.24 billion—increasing 22.3 % from the $6.73 billion spent in 1998. Advertising is used in part to reduce women’s fear of the health risks from smoking by presenting information on nicotine and tar content or by using positive images (e.g., models engaged in exercise or pictures of white capped mountains against a background of clear blue skies).

Smoking in vehicles

Meanwhile, a consultation on proposed legislation to ban smoking in vehicles when children are present is to be launched by Liberal Democrat MSP Jim Hume. Mr Hume said such a ban has already gained support from a number of charities, including Children in Scotland and the British Heart Foundation. The South of Scotland MSP will launch the consultation on proposals for his Members Bill next month. He said banning adults from smoking in cars when children are present is the next step in tobacco control. "Passive smoking is entirely avoidable and a private vehicle is one of the few places a child can still be legally exposed to tobacco smoke," he said. "I stand alongside the British Heart Foundation, British Lung Foundation, Children in Scotland and ASH Scotland, among many others, in seeking a change to the law and hope that people and organisations from across Scotland can take part in this important consultation. "It doesn't seem fair that any child should have to be trapped in a car which is filled with smoke. When you consider the real implications this can have for a child's immediate and future health, it is clear we need to do what we can to protect children and give them the best start in life."

Quit-smoking treatments safe, effective: review

Popular smoking cessation treatments - such as nicotine replacements and antidepressants - improve people's chances of kicking the habit without much risk, according to a review of past research. "It seems very clear that medications can help. They're not the magic bullet but you do improve your chances of quitting - generally - if you try them. And as far as we can tell, they're safe to use," said Kate Cahill, who led the study. Several reviews have looked at the effectiveness of smoking cessation treatments, but the researchers wanted to put those results into a single large review to help people who want to use medical treatments to stop smoking, Cahill, a senior researcher for the Cochrane Tobacco Addiction Group at the University of Oxford, UK, told Reuters Health. About one fifth of the U.S. and UK populations are current smokers, according to the researchers. Previous studies have found between 70 percent and 75 percent want to quit, but only about 3 percent accomplish that every year. For the new study, the researchers pulled data from 12 reviews published by the Cochrane Collaboration, an international research organization that evaluates medical evidence. Those analyses, which were conducted between 2008 and 2012, included data from 267 studies of more than 101,000 smokers. The studies typically compared smokers trying to quit without the help of a smoking cessation treatment to smokers using nicotine replacement therapies, such as nicotine gum and patches, or prescription drugs. The medications include varenicline (marketed by Pfizer as Chantix or Champix) and bupropion (marketed by GlaxoSmithKline as Zyban or Wellbutrin, but available as a generic).