Imperial Tobacco Fighting Cigarette Display Ban

Imperial Tobacco Fighting Cigarette Display Ban

Godfrey to roll out new-look cigarette pack in Delhi

GODFREY Phillips India, the second largest manufacturer of cigarettes in the country, has given a new look to the packaging of its Red & White Cigarettes brand of cigarettes. After recently test marketing its new pack in Chandigarh, the company on Monday announced the rollout of its Red & White Cigarettes in a new look pack for the National Capital region. The pack also sports a bar code to improve traceability. The new pack has been designed by Phillip Morris, with which the company has a technical collaboration agreement. Customers in Delhi would continue to get Red &White Cigarettes with the same taste and at the same price of Rs 14,50 for a pack of 10, Mr Amrish R. Anand, Executive Vice-President — Marketing & Sales, Godfrey Phillips India, told presspersons here. So what has prompted the change to a new look pack, which now has a dominating presence of white shade? «The main reason is to bring freshness to the brand in tune with the changing times,» Mr Anand said.

Thirdhand Smoke Could Cause Lung Damage in Hotel Housekeepers

A study published last year in the American Journal of Physiology warns that exposure to thirdhand smoke could cause lung damage in hotel housekeepers who change the bed sheets in rooms of smokers, even when no smoking is occurring at the time the housekeeper is cleaning the room. The study concludes that thirdhand smoke is a substantial hazard that puts anyone exposed at risk of lung damage. Thirdhand smoke is exposure to tobacco smoke that off-gasses from surfaces on which it has deposited during active smoking, although the exposure occurs when smoking is not present.

New Study on Graphic Warning Labels Provides Further Evidence that They are Unconstitutional

A new study on the effectiveness of cigarette graphic warning labels published in the current issue of the American Journal of Preventive Medicine inadvertently provides evidence that the FDA's requirement that tobacco companies place these "warnings" on their cigarette packs is unconstitutional, as it compels speech that is not purely factual.

(See: Trasher JF, et al. Cigarette Warning Label Policy Alternatives and Smoking-Related Health Disparities. American Journal of Preventive Medicine 2012; 2012;43(6):590–600.)

The study was intended to test the effectiveness of graphic warning labels in deterring smoking among adult smokers.